Most of the decision-making process happens in the aisle… unless it doesn’t. Here are three ways you can provide the customer an at home unpacking experience they’ll want to share on social media.
First Impressions Are Important
Include samples or even a basic receipt with your packaging to create a professional, positive experience for your customers. Likewise, packaging and labeling in e-commerce can also excite and build a more positive first impression. Instead of taking a traditional route, consider the impact of out-of-the-box thinking. The popularity of unboxing video blogs prove that e-commerce packaging is just as important as it is in the store.
Keep It Simple
People get frustrated by packages that are hard to open or are even excessive in nature. As mentioned, people are filming their first impressions and also sharing pictures through social media. Keeping your packaging simple and sophisticated is the easiest way to improve their first at-home impression. If you are providing a high-quality product, then do not keep things simple where the quality of packaging and labels are concerned.
Custom Packaging For E-Commerce
Create the implication of personal care by adding personalizations to your packaging design. Since custom labels are increasing in popularity (the more digitally printed labels are increasing in popularity), customers want to see the custom care and exclusive designs.
Learn more about what Great Lakes Label’s products. Download our comprehensive label production and design guide.
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