Pantone’s Greenery was the perfect color choice for 2017. As you will see, it perfectly represents the environmentally friendly and tranquility trends of the past year. So, here are our top 5 industry changing trends which we predict will continue to grow in 2018.
5. Eco-Friendly Considerations
Environmentally friendly gardening means smart water usage, all natural pesticides, and bee saving plants. Customers are getting more educated about the impact of their buying habits and looking to DIY solutions when possible. Mixing their own, natural formulas is becoming more common and so are a lack of pesticides altogether.
Labeling and packaging is also shifting toward environmentally friendly options. The below Chateau Moya Bordeaux label printed by Great Lakes Label is 30% recycled content stock.
The industry is also seeing new innovations regarding packaging stock. This includes mushroom and milk based materials.
4. Pollinator Plants
As mentioned above, people are growing more and more concerned about saving the bees. Pollinator plants, or gardens, have grown in popularity in part because customers are exhausted by new releases. In 2018 this trend will not slow down so label all pollinator plants with a simple bee graphic.
3. Minimalism in 2017
Younger customers and younger home owners are looking to keep things simple. This trend will continue next year, so as you plan ahead for spring, keep this in mind. They aren’t looking to overcrowd their gardens, or perhaps they don’t even have on. For renters, they keep things simple out of spacial options.
2. Zen Gardening
When young customers do, in fact, create a space for plants in their house or apartment, they want it to be calming. Promote the benefits of plants on your labels and inspire them with beautiful, calming interior design photography. Offer relaxing accessories like essential oils, a desktop zen garden kit, and bamboo accessories.
1. Wabi-Sabi Gardening
Wabi-Sabi gardening is based on the principle that imperfection is beautiful. This trend allows new gardeners to take the pressure off with maintaining the perfect exterior or killing plants. Seminars on Wabi-Sabi are ideal for showing your customers how to step back and enjoy the process more fully.
Check out Great Lakes Label’s 5 Best Trends in Labeling of 2017.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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